Professional Experience

Senior Manager, Provider Communications, Healthfirst, New York, NY, 2022 - Present
Marketing strategist and tactician driving enterprise-level provider communications in support of corporate goals, engagement needs, and regulatory requirements. Promoted from Manager in March 2024.

• Develop annual strategy in collaboration with provider communications team to optimize communications, enhance acquisition team effectiveness, and build provider engagement 

• Drive tactical communications development through partnership with production teams, member communications, community engagement, provider acquisition and retention teams, and internal stakeholders

• Initiate improvements and enhancements to internal processes, procedures, and tools to strengthen team capabilities and achieve more efficient and effective results

• Draw upon internal and external sources to enhance my team’s understanding of target audiences, competitors, and the health insurance and healthcare marketplace

Marketing Manager, Advanced Radiology Consultants, Shelton, CT, 2016 - 2022
Marketing, communication, and creative leadership for Connecticut’s largest independent radiology practice. Strategic and tactical planning, budget management, copywriting and design of all marketing and communication assets, and support for other company teams on internal and external communications and promotions - as a team of one.

• Development of the annual strategic/tactical marketing plan, allocation and management of annual budget

• Continual nurturing of brand awareness to remain top-of-mind among providers and patients

• Writing and design of all collateral, social media, press releases, and website content through collaboration with internal SMEs
  Created the company’s first white paper, driving more than 2,400 downloads; 2019 Hermes Award and 2019 Aster Award
  for “#KnowBeforeYouGo” Infographic; 2017 RBMA Quest Award/Physician Marketing for Clinical Ordering Guides.
  Increase in social media engagement: LinkedIn, 221%; Twitter, 1,344%; Facebook. 1,100% (from 4/5/16)

• Design and creation of all clinical and administrative operations forms and internal communications

• Oversight of patient satisfaction survey and reporting driving continual staff improvement and service recognition

• Communications and Practice Liaison support were key in recovery from an 80% drop in volumes during the COVID epidemic

Marketing Manager, Somnia Anesthesia, New Rochelle, NY, 2014 - 2016
Leadership of marketing and communication initiatives for this nationwide anesthesia practice management specialist.
Market research and tactical development employing all appropriate media and channels. 

• Planning, budgeting, execution and post-analysis of nationwide marketing initiatives for business development and recruitment

• Developed annual content marketing strategy and collaborated with internal SMEs and external creative teams

• Directed and executed inbound marketing efforts through email and social media on the Hubspot Enterprise platform
  Consistent achievement of lead generation goals which the sales team transformed into qualified contract opportunities
  Increased social media followers by 36 percent from July 2014 to January 2016 by by creating an intentional posting schedule with implementation across four major social media networks
  Maintained above-average open and click-through rates through continual refinement of email content

• Managed external design, technology, production, and conference partners

VP, Group Account Director, Martino & Binzer (now BlueSpire Senior Living), Farmington, CT; 2012 - 2013
Managed client relationships and developed marketing strategies for senior living communities across the U.S. Collaborated with executive and sales teams to develop knowledge base, objectives, and strategy, and create annual tactical plans.

• Lead the development and presentation of strategic and tactical recommendations in cooperation with agency specialists.
  Developed successful relationships with seven new clients during FY2013, with total projected billings of more than $1.75M
  Created and managed annual marketing plans with total projected agency billings of more than $3M

• Strategic and creative direction; writing creative briefs; market research and audience segmentation
  Developed the annual marketing plan for one Midwestern community that increased occupancy from 85 to 98 percent

• Measurement and reporting of campaign results, performance analysis for management and client presentations

Account Director, Stan Adler Associates, New York, NY; 1990-2006, 2009-2012
Primary client contact for this marketing communications and design agency, with overall relationship and project management responsibility. 

• Directed and assisted clients in developing communications strategy, messaging, and content; drove the creation of marketing assets in support of business goals; partnered with internal and external teams to implement plans and produce assets
  Managed the design and production of CIGNA Retirement’s sponsor and employee communications program, a suite of print-on-demand collateral with customizable content and product information that helped increase plan participation form 1.0 million to 1.26 million, a 26% increase

• Developed and presented plans and proposals; conducted cost analysis and competitive research; developed creative briefs
  and media plans

• Managed external partners; prepared and maintained budgets, estimates, schedules, and invoices

Manager, Marketing Communications, Davis Selected Advisers, New York, NY; 2006-2009
Directed the creation of periodic and targeted marketing communications for this investment management firm with up to $105B in institutional and individual AUM; oversaw direct mail initiatives.

• Collaborated closely with internal teams and third-party providers to produce content and gather reporting data
  Developed and implemented new data reporting tools to improve efficiency of communications between accounting and marketing departments, resulting in updated information being available 2-3 days earlier in each reporting period

• Managed content creation, editing, design, production, and fulfillment; conducted primary review with responsibility for copy and data accuracy and regulatory compliance; developed and maintained brand standards
  Lead the development of “The Wisdom of Great Investors,” an investor education brochure that became the most widely distributed publication in company history with more than 1 million requested in its first five years

• Drove the interdepartmental and management collateral review process; prepared cost analyses for new projects and cost-savings initiatives
  Created new scheduling tools that improved communication between marketing communications team, management,
  legal and accounting departments, and external partners, maximizing efficiency in the production and review process
  Identified and implemented more than $125,000 in annual production cost savings through design modifications and alternate production and delivery methods