CMS335 Advertising Strategy and Planning Learning Objective 1:Create positioning statementsand value propositions Learning Objective 2:Analyze and evaluate an effective creative brief for an advertising campaign Learning Objective 3:Assess message designs that transmit an image consistent with its intended audience and supports an underlying concept or idea Learning Objective 4:Design creative solutions to a variety of advertising problems and contexts Learning Objective 5:Assess a client’s specific advertising situation and determine appropriate objectives, audience, strategies, tactics, and deliverables Learning Objective 6:Analyze media channels for effectivemedia outreach Learning Objective 7:Allocate an advertising budget
