Bob Evangelista

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Bob Evangelista

Bob Evangelista

CMS338 Advanced Communication Design: Learning Objectives

Recognize and describe design concepts and processes as they appear in communication products created personally or by others

Plan, compare, and assess a variety of design options to address specific communication problems…includes creating, combining, and evaluating numerous drafts

Prepare visually cohesive and interesting products

Articulate the strengths and weaknesses of design choices made in executions

Apply basic- to moderate-level design techniques using programs discussed and utilize appropriate file formats based on context

Reflect upon project executions in relation to client needs and feedback

Integrate a growth mindset and design thinking into your communicative practice

CMS335 Advertising Strategy and Planning: Learning Objectives

Create positioning statements and value propositions

Analyze and evaluate an effective creative brief for an advertising campaign

Assess message designs that transmit an image consistent with its intended audience and supports an underlying concept or idea

Design creative solutions to a variety of advertising problems and contexts

Assess a client’s specific advertising situation and determine appropriate objectives, audience, strategies, tactics, and deliverables

Analyze media channels for effective media outreach

Allocate an advertising budget